We like challenges... We decided to build campaign based on available web graphics. Our brief was to deliver video which would support pre release campaign for the new destination Tours for the leading youth travel touroperator.
Short development timescale and limited resources regarding video material moved us towards extreme solution - creating travel advertising video without video footage. We embarked on a journey of selling incredible experience 21 days tour accross USA using images and custom created soundtrack
See below what you can do to produce video without video footage
Allowed to generate over six hundred high quality clicks (predefined audience) in two weeks. Campaign converted direct sales and other online actions.
Video remains brand and web asset with possible to modify search engine optimisation impact on the main tour operator website.